بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْم
The word Allah is the proper name of God who alone deserves to be worshipped. All creatures must worship out of love, reverence, and humility; and turn to Him in times of need and adversity. In fact, this name comprises all the meanings of His beautiful names.
The word in The Qur’an 2699 times, such in Surat Taa Haa, 20:14,
إِنَّنِي أَنَا اللَّهُ لَا إِلَٰهَ إِلَّا أَنَا فَاعْبُدْنِي وَأَقِمِ الصَّلَاةَ لِذِكْرِي
“Surely I am Allah, there is no god but I; therefore worship Me and keep up prayer for My remembrance.”